Chevrolet Plans to Introduce a Limited Edition Camaro Every Six Months

Camaro fans will be happy to know that the bow-tie brand plans to introduce a limited edition version every six months, in an effort to create more hype around its pony car and of course, further increase sales. According to an Automotive News report, Chevrolet will not only revive various nameplates from the past, but will also introduce some brand new ones to the market. “Our plan is to keep evolving the Camaro,” said Al Oppenheiser, chief engineer for the Camaro. “That is the beauty of the Camaro. It has so much of a rich heritage that we can put together the right combination of content. We have a lot of rich names to choose from.” According to Oppenheiser, the upcoming models will follow a similar formula to the 2012 Camaro ZL1 that borrows its moniker from the 1969 Camaro ZL1, which at the time was the fastest car Chevrolet ever produced. The 2012 ZL1 is currently touted as the highest-performing Camaro in the model’s 45-year history, thanks to its 550HP 6.2-liter supercharged V8 engine, upgraded suspension with Magnetic Ride Control and advanced Brembo brakes. For the moment, Chevrolet has confirmed that it will be offering 500 replicas of the 2011 Camaro SS convertible pace car and the Camaro Synergy V6 variant, the latter aimed at the enthusiasts on a budget. Both are due this spring. It’s also rumored that the Detroit automaker is working on a 2012MY Transformers edition as it’s trying to further capitalize on its involvement in the movie franchise, but there’s no official confirmation on the matter. By Csaba Daradics Source: Autonews [Sub. required]

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views. However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial). The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.
Source: Nielsen


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Live Photos and First Video of Chevy's Steroid Packed Camaro ZL1

The Camaro that all Chevy fans were waiting for made its way to the Windy City today for its world premiere. It may not carry the more widely recognized Z28 name-tag as Chevrolet chose to resurrect the less known ZL1 moniker from the 1969 model, but then again, this is a different beast. Lurking behind that angry looking fascia is 6.2-liter V8 powerplant pushing out an estimated output of 550-horses and a ferocious peak torque of 550 lb.-ft. of torque (745 Nm), channeled to the rear wheels through a six-speed manual stick shift. We've posted a more detailed preview here but if you hit the jump, you can check out live pictures from the Chicago Auto Show reveal as well as the first video of the car.


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